An Elevator Pitch For Dummies

An Elevator Pitch For Dummies

Learning
  An elevator pitch, is as its name suggests, is a brief introduction with which you can share your expertise and credentials quickly and effectively with people who don't know you; which should be about as long as it would take for you to reach your floor in an elevator. Which is a really, really short duration of time. Blabbing on won’t do you any good because your potential investor will be gone before you get to the best part. You need a fool-proof pitch that gives the precise details in a ridiculously short span of time - in an appealing way.       So, that brings us to the HOW?   How do you approach making your very own elevator pitch.   Here’s how.   1. Be Brief.…
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Making a Pitch – The Art of Storytelling

Making a Pitch – The Art of Storytelling

Learning
What is the world without a little imagination, and what is a person without a story. Investors get bored at the beginning of most pitches, because usually; the slides look drab, the presenter drags on about boring stuff and no one is keen on listening to their 100th blah pitch of the day. What really catches the investor’s attention, is something fresh, something that they can relate to. So, how do we present our idea in a way that doesn’t completely suck?     Your best bet would be to narrate your pitch as a story, an interesting mix where your product is the hero that saves the world from the supervillian.   This is how you could approach the narrative:   1. Identify the problem that your product is…
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A Basic Layout For Standard Pitch Deck

A Basic Layout For Standard Pitch Deck

Learning
If you’re planning to raise money for your business, it is essential to have an impressive pitch deck as a key component in your fundraising toolkit. A great pitch deck excites the potential investors about your idea and stimulates and engages them in a conversation about your business, and hopefully leading to an investment. The following slides will give you an idea about the content flow in your presentation to create the pursuasive and engaging deck that you need to impress your investors.   1. Company Name NOTE: Any detail which is missing out from your company while answering the questions in the pitch deck, please make sure to mention why is it missing. In case it’s not applicable for your business then just mention ‘NA’. It would be great…
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How To Create Good Slide Layouts For Your Pitch Deck

How To Create Good Slide Layouts For Your Pitch Deck

Tips
Often, we face the difficulty of trying to figure out how to arrange the text, images and infographics on the slides of a Pitch Deck to make them look professional and well organized.   Here is a guideline on how you could make your slide format more aesthetically appealing.       The First Slide   This is the slide that will cast the first impression on your audience, and will help them recognise who you are and what your presentation is about. Place your company logo, company name and the purpose of the presentation on this slide.         The Introduction   On this slide, you can explain what your company is about and what your Pitch is all about. This is the slide that will set…
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How To Create a Sales Presentation

How To Create a Sales Presentation

Tips
To intrigue and fascinate your customers while trying to make a sales pitch, being unique and different while also effective is the core to success. With the ever booming market and tough competition around every corner, making your presence felt can be quite a challenge.     You could use these guidelines while trying to make your pitch to help you achieve better results.   1. Research the product or service:   Learn about the product you are selling inside and out, and keep abreast of any updates or new developments. Know how to use of the product, if appropriate. Assume that your client is unaware about your product or service and be prepared to discuss it in detail.       2. Know your Competition: Understanding your competitors will…
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How To Make A Good First Impression Before A Pitch

How To Make A Good First Impression Before A Pitch

Tips
  You are well prepared for a pitch; have done all your homework, your pitch is well designed and your content is on point, but somehow, your impression on the investor is not very good and he suddenly doesn’t like you too much.       Not a very appealing scenario, is it? This can be prevented by following the pointers given below.   1. Be well Dressed Appearances matter-- especially when you are meeting someone for the first time, and there is a lot at stake. Wear an appropriate outfit which screams meticulousness, the ability to take on responsibility and professionalism. Here is a guide that will help you choose an outfit that is perfect for a pitch. 2. Smell good Pitch or no pitch, no one likes to…
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Best Fonts To Use For Your Pitch

Best Fonts To Use For Your Pitch

Learning
  In school, we were encouraged to write in beautiful and legible handwriting. In today’s technology, we work on computers and the internet provides us with a wide variety of fonts. Some fonts, though very appealing, could be difficult to read and can cause a strain on your eyes. It is also important to use fonts that look professional in your Pitch.   Here are a few fonts that would make your pitch easy to read and look interesting.     1. Lukasz, the designer of the font, con­ceived this type as a set of cor­po­rate fonts for a large client but in the end decided to go in dif­fer­ent styl­is­tic direc­tion. He used clas­si­cal pro­por­tions to give the let­ter­forms a touch of har­mony and ele­gance.The feeling of warmth is…
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How to Calm Your Nerves Before A Pitch

How to Calm Your Nerves Before A Pitch

Tips
  Do you feel too nervous to make your pitch? It is very common to have stage fear and it is understandable if you do not exude confidence right at the start of your pitch. There are, however, ways to make yourself feel more relaxed.     Go Well Prepared: Knowing your pitch inside out will give you the confidence to present in front of your investors. Good practice and preparation will ensure that your delivery goes as planned.   Meditate: Take a few moments to meditate. Close your eyes and try to forget your surroundings for a moment. This will help you slow down your heart rate and feel less anxious. Good Sleep: Being well rested helps you maintain your calm as sleeplessness and tiredness adds to anxiety. Remember…
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What Is A Bad Pitch Deck

What Is A Bad Pitch Deck

Learning
  We often try to figure ways to make our Pitch Decks better. However, we overlook the mistakes we make and don’t realise when our Pitch Decks’ are not good enough to be presented. A bad pitch deck is one that does not serve it’s purpose. Here is how you can tell if your Presentation fits the bill or will go down in the books of the top subpar or horrible Pitch Decks your Investor has seen.     1. Bad Design In order to beautify your Presentation, one must first understand what a ‘BAD DESIGN’ is. Using colors do not go well together is the worst thing you could do for your Pitch Deck. Using a good color palate is very important as it sets the mood of the…
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How to be Dressed to pitch your Startup to Investors

How to be Dressed to pitch your Startup to Investors

Tips
  It is a quite confusing for an owner of a startup to know what to wear while pitching to an investor. It is common for founders to go to a pitch either overdressed or horrible underdressed and make some common mistake during making pitches, either can turn out to be harmful to the overall outcome of your pitch.   It is necessary to dress up just RIGHT to keep you comfortable and confident in front of your audience by calming your nerves before the pitch.     So how do you know what to wear for a pitch?   1.Context   You need to dress for your environment. Your first step would be to research about the investor. This would enable you to understand his preferences and what he would…
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